Streamlining marketing communications is the practice to produce
more impact for less investment. Most marketing initiatives we observe are
scattered. The Events team has little to no contact with the Web team; or the
Sales team doesn't know the kinds of efforts the Marketing team is producing to
drive awareness of a good or service. The major drawback to this weakness is the
energy being expended by all the parties is not making full impact. Your people
are not working together...
